How To Write A Blog Post In 2022 | Easy 28-Step Action Guide
If you are wondering how to write a blog post in 2022, you’re in luck.
In this article, I will share my 28-step guide on creating your first blog post with ease.
Haven’t even started your blog yet?
You can click here on my article on starting your first blog.
Blog posts, if written correctly, can bring in visitors, and traffic.
And even sales if properly monetized.
Have you recently started your blog but have no idea how to structure your first blog post?
Struggling to find a topic to write about? Then continue reading down below.
- How Do You Write A Blog Post, For Beginners?
- How Do You Structure A Blog Post?
- How Do You Write A Blog Post In 2020?
- 28-Steps To Create Your First Blog Post
- 1. Use WordPress
- 2. Avoid Distractions
- 3. Perform Keyword Research
- 4. Write About A Topic You Won’t Get Bored With
- 5. Use An Attention-Grabbing Title
- 6. Use an SEO Plugin (Optional)
- 7. Set Up Proper Permalink URL Structures
- 8. Don’t Put Years or Dates In Your Blog Post’s Permalink
- 9. Save Often
- 10. Create Your Own Research If Possible
- 11. Block Out Your Blog Post
- 12. Utilize Headings
- 13. Sprinkle In Related Keywords or Phrases
- 14. Keep Your Readers’ Attention
- 15. Got Writer’s Block? Walk Away For A Bit
- 16. Don’t Create Thin or Short Content
- 17. Don’t Make Your Content Longer Than Necessary
- 18. Make Your Blog Text Readable
- 19. Create Whitespace
- 20. Shorten Your Paragraphs (For Mobile Users)
- 21. Add Relevant Internal Links
- 22. Link To External Websites You Trust
- 23. Disclose Affiliate Links (Be Honest)
- 24. Use Images
- 25. Don’t Overdo It On Ads and Popups
- 26. Fix Grammar and Spelling Errors
- 27. Proof Read Before Publishing
- 28. Promote Your Blog Post
- Free Promotion Methods
- Paid Promotion Methods
- How To Write A Blog Post – Conclusion
How Do You Write A Blog Post, For Beginners?
This guide is aimed at beginning bloggers and as such might contain information you are already aware of.
Just be sure to read through this blog post in its entirety as to not miss any new information you might learn along the way.
How Do You Structure A Blog Post?
Proper blog post structure is key to making your article pleasing to the eye of visitors.
Good post structure also makes it easier for search engines to learn what your post is about.
Here are just a few key items you’ll want to implement on your blog post to improve readability.
These elements will also be discussed further, down below.
- Make sure to include images
- Utilize “white space” between paragraphs
- Create short paragraphs
- Insert relevant links from trusted websites
- Include your own links to other posts
How Do You Write A Blog Post In 2022?
The basics of blogging haven’t changed much in the last few decades.
However, search engines have gotten more sophisticated as far as SEO (Search Engine Optimization) goes.
It’s also safe to say that the basics of blogging won’t really change much in the coming decades either.
As long as people have something to say, you can be sure blogging won’t be going anywhere anytime soon.
However, you can expect the need for video content to continue to grow exponentially as time progresses.
28-Steps To Create Your First Blog Post
1. Use WordPress
WordPress is an online CMS (Content Marketing System).
It’s also the biggest self-hosted blogging platform in the world.
The WordPress platform is free to use by itself, however, you will need to self-host your blog website by purchasing web hosting.
You will use the WordPress online platform to create your blog website, write and edit blog posts and pages on your site.
Why use WordPress for your blog? Well, over 30% of the world’s websites are built on WordPress.
It’s also great for beginners who are new to blogging.
And since it’s so popular, you’ll almost always be able to find a tutorial online if you get stuck.
The last reason to use WordPress is the fact that it was created for and excels at blogging.
WordPress comes in 2 flavors. WordPress.org and WordPress.com.
WordPress.org is the most popular of the 2 platforms.
However, you’ll need to purchase a domain name and hosting for your blog.
Although, if you’re serious about creating a professional blog, this is your best choice.
You’ll have a nearly endless choice of website themes, plugins to add new features, and just better overall control over your blog.
WordPress.com is hosted by WordPress itself and might be easier than WordPress.org in the beginning.
However, you’ll have less control and freedom over your blog.
This is unless you pay a monthly hosting fee to WordPress.
Which can be more expensive than paying a third-party hosting company on the WordPress.org platform.
With that said, if you are interested in starting your own blog on the WordPress.org platform (which is what I use) You can click here to visit my in-depth how-to article.
In my “start a blog article”, you’ll learn how to choose and purchase website hosting.
How to install and set up WordPress.
You’ll learn how to choose a theme for your website, which determines how your site looks.
Downloading and setting up WordPress plugins to add extra features to your blog.
Finally, you’ll learn about the various free and paid traffic methods to get your blog seen by others.
I would highly recommend checking it out by clicking here.
2. Avoid Distractions
This first step is so simple yet incredibly important.
Before you begin writing your blog post, make sure to close down all your social media apps.
It may also be a good idea to turn off notifications on your phone as well.
These are all major distractions and will only hinder your progress, as well as help contribute to writer’s block.
If you are unfamiliar with writer’s block, it’s basically the inability to continue writing because you find it difficult to come up with new ideas.
Writer’s block can slow your creativity to a halt.
While you can still get writer’s block even with no distractions, keeping them to a minimum may help.
3. Perform Keyword Research
The second step is keyword research.
You’ll want to make sure you are writing about a popular topic.
Popular enough, that people are actually searching for that particular keyphrase or topic each month.
You could spend hundreds of dollars per month on a keyword research tool.
Or, you could utilize a research process called the alphabet method.
This method involves opening up Google search and typing in a keyword or keyphrase into the search bar.
Next, type the letter A after your initial keyword. Google will autocomplete the keyword phrase with a word that starts with the letter A if it gets enough searches.
Continue to do this for each letter of the alphabet to get new creative ideas and inspiration for your blog post topic.
If you would like a more in-depth tutorial on keyword analysis and the alphabet method, you can visit my article on keyword research by clicking here.
4. Write About A Topic You Won’t Get Bored With
There are few things worse when writing a blog post than absolutely hating writing about that particular topic.
Eventually, it happens to all of us.
So, why not choose a blog post topic, that you’ll actually enjoy writing.
It will help immensely if you have already chosen your blog niche around a hobby, an interest, or a passion.
That way you will already have blog post topics that are in your favorite niche, making the writing process much more enjoyable.
Make a detailed list of all of your favorite things to talk about or do.
Then, try and turn them into something you can easily write at least 2,000 words about.
Not that 2,000 words is the magic number or anything.
But if you can’t muster more than a few paragraphs about your topic then there’s really no point in writing about it.
If you would like more information on choosing a blog topic you can click here on my article.
5. Use An Attention-Grabbing Title
It won’t matter if you rank number one on the first page of Google if no one clicks on your blog post link because it’s boring.
This is why writing an eye-catching blog post title is key to getting clicks through to your website.
That is why making sure your title structure and readability is key to more click-throughs to your blog.
Here are a few elements you can incorporate in every one of your blog post titles to increase clicks to your site.
- Make Sure Your Keyword Is In Your Title
- Use A Positive or Negative Sentiment
- Incorporate A Power Word
- Try To Use Numbers In Your Title
Placing your keyword in the title will let Google and your potential readers know what your blog post is about.
Positive or negative connotative words are used to set the tone of a piece of text.
They let the reader know the emotions behind the authors’ writing.
Using these types of words in your title can help your potential reader better understand the context of a word and how it relates to the surrounding text
You can click here to visit YourDictionary.com, a website that gives an even greater explanation as well as a list of some positive and negative connotative words.
The use of a Power Word can greatly enhance the impact of your blog title.
They can induce emotion and spark curiosity, which can lead to more clicks on your blog post.
Some examples of power words are, “bold”, “crushing”, and “thrilling”. These types of words can elicit excitement and interest.
For a list of over 400 power words, you can use in your next blog post title, click here to visit Sumo.com.
Finally, using Numbers in your title can greatly increase the likelihood of clickthroughs to your site.
These can be years, several tips, or a certain statistic.
For example, you could write the title of ” Best Camping Gear For 2021″.
Likewise, you could create a title that reads, “10 Awesome Pieces of Camping Equipment Reviewed”.
Finally, if you’re in the eCommerce space, you could share your sales results with a title like, “How I Made $35,254 In One Month”.
Even my blog post that you are reading right now contains a number.
In fact, it contains 2. It reads as, “How To Write A Blog Post In 2022 | Easy 28-Step Action Guide”.
Try to incorporate a number in your title whenever possible.
Just make sure it’s not clickbaity or untruthful.
6. Use an SEO Plugin (Optional)
These days SEO (Search Engine Optimization) plugins are not really required to perform well in the eyes of Google and other search engines.
Google has gotten incredibly sophisticated at reading titles and headings in blog posts.
Additionally, keyword density no longer really matters when it comes to Google.
In case you are unaware, keyword density measures the number of times your keyword appears in your content.
This number is represented as a percentage. Ideally, you would want your keyword density to be between 1-2%.
However, it’s best to just write for people and not some Google algorithm.
After all, it’s humans who will be consuming your content.
Just don’t stress over installing an SEO plugin.
I personally use the Rank Math WordPress plugin. You can download it by clicking here.
However, I only really use it to make sure my blog post titles contain power words, numbers, and that my keyword is placed somewhere in there too.
The last thing I use Rank Math for is to set my SEO title, permalink, and SEO Meta description.
The SEO title is the title that will display in the Google search results.
The permalink is the URL destination link of your blog post which follows your website’s main domain name. (See Image Below)
All in all, Rank Math is a great SEO tool.
However, I wouldn’t stress out about using it.
I use it simply as a guide for creating my blog post titles and setting up my SEO title, meta description, and permalink.
If you are interested in trying out Rank Math for free, you can download it by clicking the link down below.
Once you have finished downloading it, you can learn how to set up and implement Rank Math on your blog post by visiting the two other links down below.
Click here to Download Rank Math SEO for Free.
You can click here to learn how to set up Rank Math in WordPress.
And you can click here to learn how to implement Rank Math in your blog post
7. Set Up Proper Permalink URL Structures
Short for permanent links, Permalinks are the link addresses of a page or post on your website.
These links point to where Google and website visitors can find your blog post or page.
It is important to set up the proper structure for your permalinks.
Failing to set up proper permalinks can confuse both your potential readers and Google.
Which can result in your blog ranking in Google slowly or not ranking at all.
This means readers won’t be able to find your blog post.
The image down below shows the URL structure you should use for your blog.
(I recommend the “Post Name” option).
To learn how to set your permalinks in WordPress, click here to go to the “Configure WordPress” section of my “Start A Blog” article.
8. Don’t Put Years or Dates In Your Blog Post’s Permalink
After you’ve properly set up your blog’s permalinks, you’ll need to focus on creating your first blog post.
However, there is another point of advice I need to give.
If you choose to use Rank Math SEO to change a particular blog post’s URL Permalink, don’t use dates or years in it.
Using years or dates in your blog post title, SEO title, and SEO description is just fine.
In fact, using numbers such as years can help click-throughs to your blog post.
However, sometime in the future, you may want to update your blog post.
This can include updating the title to reflect a new year or date.
Changing the SEO title or description of the current year.
And updating the body text to reflect more current information.
However, if you ever plan to update your blog post, leave years, and dates out of your post’s permalink.
Why is this the case? Well, as the name states, permalinks are permanent links, and should never be changed for any reason.
This is because if you change a permalink for your blog post, all other posts or pages that link to that post will be broken.
And as such, you’ll receive an “Error 404 – This Page Not Found” message.
Which Google does NOT like seeing. (See Image Below)
Visitors won’t be able to find that post or page anymore.
This situation can lower reader trust and lead to Google dropping your other posts or pages lower in the search rankings.
Just be sure to decide on a permalink beforehand, that won’t need to be updated and changed in the future.
9. Save Often
This tip is probably self-explanatory, however, it still needs to be said.
No matter what blogging platform you use, make sure to save often.
While WordPress automatically saves every 60-seconds, it’s extremely important to still manually save.
If your internet goes out in between autosaves, you may be in a world of hurt.
Especially if you’ve made a lot of changes to your blog post.
So just be vigilant and manually save often.
Here is how to manually save in WordPress. (See Steps Below)
10. Create Your Own Research If Possible
Google loves unique information and statistics. This information works best in the form of a data table.
Let’s say your blog is about finding the best rates for car insurance for younger drivers.
You write a blog post titled, “The Top 10 Cheapest Car Insurance Companies For Young Drivers”.
Then, you sign up for each insurance companies’ affiliate program.
This way, you can make a commission when somebody signs up for car insurance.
However, you’ll want to stand out from all of the other insurance company affiliate bloggers.
So, you do your own in-depth research by calling every insurance company and asking them for a quote.
How much will I pay on average for a new female driver that’s 19 years old? You ask the insurance agent.
You would do this for every insurance company.
Then, create a data table with all of the custom information listed in your blog post.
I can assure you, most bloggers are not doing the extra work and performing their own detailed research.
This is the kind of unique research and new data that Google loves to see.
And it can set you apart from all the other insurance bloggers out there.
This is the exact strategy I implemented for my “Buy Web Hosting Article”.
I purchased 20 of the top shared web hosting plans and measured their speeds.
Then I created a detailed data table with all of the statistics conveniently placed for each company.
My readers could now make their own decision on which hosting company would be a great fit for their blog.
In fact, you can click here to see that exact data table in my article.
It’s extra steps like these that will set your blog post apart from all the others.
And can help increase the chances of your blog post getting noticed by Google.
11. Block Out Your Blog Post
Before typing a single letter of your blog post, you should definitely plan out its structure first.
You’ll need to decide when and where to place images.
Where to place internal and external links, only when they make sense.
And if you want to include a video in your blog post.
It may be easier to decide to place these items as you go.
But if you have a plan, the blogging process may go smoother for you.
Finally, include headings to break up your content.
This step will be discussed more in-depth down below.
12. Utilize Headings
Headings are pieces of text that act as titles to each part of your blog post.
Just look up above. “12. Utilize Headings” is in fact, a heading itself.
It lets you know that the information that follows will be about incorporating headings in your blog post.
Headings introduce a new topic in your post and can be considered the main framework of your blog article.
They let the reader know how to progress through your blog post.
And to know what new information will be discussed next.
Blog headings also help you block out your blog post and can make writing a long article less tedious.
The most common types of headings are H1, H2, and H3 headings.
H1 headings are used as your main title tag. You should only have one H1 heading per blog post.
H2 headings are sub-headings used in the body of your blog’s text that introduces new subtopics and keywords.
H3 headings are used as sub-headings for H2 headings, and further, break up your content into more manageable bits.
Make sure to always utilize headings in your content.
Headings make your blog post easier to read for visitors.
They also let Google know how to scan your content and rank your blog post for readability and user experience.
13. Sprinkle In Related Keywords or Phrases
One of the best ways to let Google know what your blog post is about is to add relevant keywords within your content.
These can be words or phrases that add context to your topic.
However, you should only add keywords or phrases that make sense to readers
Keywords or phrases should only be added if they flow with the surrounding written content.
Here is an example of related keywords.
Let’s say that your main keyword phrase is “How To Write A Blog Post”.
Some examples of related keyword phrases would be ” Examples of A Blog Post” or “How To Write A Blog Post Fast”.
keywords and phrases like these can be strategically placed within your blog post if they make sense and read naturally to your visitor.
So how do you find related keywords or phrases?
The best way, in my opinion, to find related keywords or keyphrases is to use Google search.
Simply go to Google and in the search box type in your keyword or phrase.
Next, scroll all the way to the bottom of the results page.
Look for where it says “Searches related to” followed by your keyword or phrase.
These are the keywords Google thinks are most relevant to your initial search.
Try to add some of these phrases into your blog post.
This will give Google a good indication of what you are writing about in your content.
You’ll be able to best serve the reader with excellent, unique, and relevant content for their search query.
This might lead you to rank for that particular keyword phrase high in the search engines.
If you would like to learn how to perform keyword research, you can click here on my Keyword research blog post.
14. Keep Your Readers’ Attention
Holding on to your readers’ attention as they progress through your blog post can be extremely difficult.
Especially if your content is long, like the blog post you’re reading right now.
However, you can do a few things to ensure your visitors won’t up and leave seconds after reaching your article.
Most of these tips will be discussed in-depth within this post. Here are just a few of them.
- Make your sentences short
- Use a table of contents
- Tell the reader what to expect at the very beginning of your blog post
- Break up your content with images or video
- Use Bold type for important text
15. Got Writer’s Block? Walk Away For A Bit
Writer’s block is one of the most frustrating things to experience when creating written content.
Have you ever been writing, and then all of a sudden you get stuck?
You freeze up and don’t know how to continue writing.
Well, my friend, you’ve just experienced writer’s block.
So how do you overcome writer’s block in your own life?
There are 2 main ways that I recommend.
The first way is to Plan and block out your blog post’s structure.
You can achieve this by pe-planning your blog headings and image placement in advance.
The second way is to simply Walk Away. That’s right, just take a long walk outside.
This can clear your mind as you can freely think about something other than your blog.
16. Don’t Create Thin or Short Content
Writing for your blog can be taxing. Especially if you hate writing altogether.
You may want nothing more than to write a 300-word blog post and be done for the day.
However, Google does not like content that is too short or thin as they call it.
If you can’t write at least 1,500 words about a topic, then you may want to reconsider writing about that topic in the first place.
The longer you make your content, the better the chances you’ll have ranking for certain keywords.
Your blog post still needs to make sense and be easily readable by your visitors.
Just make your readers the number one priority and you’ll be ahead of most other bloggers.
17. Don’t Make Your Content Longer Than Necessary
You don’t want to create content that is too short. This is obvious,
The same goes for making your content filled with too much fluff.
Now the issue isn’t that your blog post is too long.
The issue comes when you add extra content needlessly just to stretch out your blog post.
Your potential readers as well as Google can tell when you’re adding extra topics just to make your post longer.
Just be sure to write blog posts that are concise, and straight to the point.
Only extend your content when it makes sense.
And only when you can add extra value for your reader.
18. Make Your Blog Text Readable
If your blog is text-intensive then it’s recommended to set your text size no smaller than 15-pixels.
However, I would recommend using an 18-pixel sized font, on average.
This will make it easier for your visitors to read your article, especially on mobile devices.
Another way to make your text more readable is to use dark-colored text.
This should be overlayed atop a white or light-colored background.
19. Create Whitespace
Whitespace is the empty area in between paragraphs, images, videos, and advertisements.
These areas help to separate content and generally make it easier to read a piece of written content.
Always try to add whitespace whenever it makes sense to break up your blog post.
This will make visitors more apt to stay on your blog post longer which should be your end goal.
20. Shorten Your Paragraphs (For Mobile Users)
Are you viewing this blog post on a desktop computer?
If you are, you may be wondering why my paragraphs are only one or two sentences long.
Well, it’s not to confuse desktop viewers.
It’s to make my article easier to read for people viewing on a phone or tablet device.
You see, when a web page is displayed on a phone, all of the content is condensed.
Images are scaled-down and paragraphs are reduced in width on mobile devices.
This makes each paragraph narrower but also longer when viewed.
Let’s say you write a 5-sentence paragraph.
When viewed on a desktop computer, it will probably look just fine and not too long.
That same paragraph when viewed on a phone, can appear more than double the size in length.
So to improve the user experience for mobile viewers, keep your paragraphs short.
21. Add Relevant Internal Links
An internal link is a link that points to another page or post you’ve created on your website.
As you build up your blog with fresh new posts, you’ll link out to them.
These internal links can be used to direct your readers to other helpful content on your blog.
How To Add Internal Links In Your WordPress Blog?
The first step is to go to your WordPress dashboard.
- Hover over the “Post” menu button.
- Then, click on the “All Posts” pop-out menu button.
- Hover underneath the blog post you want to edit. The “Edit” text button will appear.
- Then click the “Edit” text button.
You’ll end up on the blog post editing page.
- Hover over the text you want to internally link.
- Then, click the “Add Link” button.
- In the search box, start typing the name of the blog post you want to link to.
- Then, click on the correct blog post that auto-completes in the search box.
Finally, click the “Enter” button with the corner arrow to set the link.
Congratulations. You’ve created your first internal link in your blog post.
Adding internal links can keep visitors on your website longer.
You’ll be adding value for your readers by suggesting other quality posts on your site.
Make sure to only add internal links that make sense in your blog post.
Internal links that will add additional context or information for your readers.
22. Link To External Websites You Trust
Placing internal links in your blog posts can be extremely beneficial to your website.
But external links are also really important to your blog.
External links are links to pages that are not created by you on a website that you own.
An example of an external link website would be a product page on Amazon.com.
One reason to link out to external websites is to cite a piece of information.
Let’s say you mention a piece of research that you didn’t create in your blog post.
You’ll need to cite the source by externally linking to that particular page.
By linking out citations, you’ll be able to share some of the research with your readers.
All while giving credit to the original creator legally.
Another reason to add external links is if you are making money through affiliate marketing.
Affiliate marketing is when you promote other people’s products or services.
When a visitor clicks through and purchases through your affiliate link, you get paid.
You can place your unique affiliate link throughout your blog when it makes sense.
Just be sure you trust the website you link out to externally,
Make sure it’s a reputable website that won’t scam your readers.
23. Disclose Affiliate Links (Be Honest)
Disclosing what links on your blog are affiliate links is required by law.
Whenever you are making money through links, you’ll need to let your readers know.
Not only is it the law, but it’s also the honest thing to do.
You’ll need to have an affiliate disclaimer message at the top of every page that has affiliate links.
Your readers need to know that certain links are affiliate links.
And that you’ll get paid a commission if they purchase through that link.
Always disclose any financial compensation that you may get from a visitor’s action.
Here is an example of my Affiliate Disclaimer (See Text Below)
When you purchase through my affiliate links down below and all other links throughout this article, I will be paid a commission at no extra cost to you. Thank you for your support, it is greatly appreciated. You can visit My Affiliate Disclaimer page by Clicking Here
24. Use Images
Images can be used to add context to or better explain a certain topic in your article.
They can be purely decorative or used to teach a step-by-step process in a tutorial.
Either way, images can break up content, making it even more visually appealing to your readers.
Only add images to your blog post when it makes sense.
Images are resource-intensive and too many of them can slow down your website.
Just be sure to add them in whenever you feel they would best help your reader
25. Don’t Overdo It On Ads and Popups
Picture this. You visit a website only to be bombarded with pop-up after pop-up.
Popup boxes often ask for your email address in return for something free.
And the icon to close out the popup is often microscopic in size.
Often, these email popup boxes cover almost the whole page.
Now I’m not knocking anyone who uses an email popup or any popup for that matter.
And I know they can work well for building an email list.
However, I don’t think they should be placed on every page.
You should have dedicated pages on your blog to collect emails.
This is because they’re not only annoying, but they can seriously slow down your website.
You’ll collect fewer emails, but you’ll be offering a better user experience for your readers.
Ad services are another annoyance for your website visitors.
After you hit 5,000+ monthly visitors, you may want to consider placing ads on your site.
Smaller ad networks will be far more forgiving if you have lower traffic than Google AdSense.
That being said, even the biggest ad networks can place ads in strange places on your website.
When these ads are displayed, they can look off-center and even all crammed together.
This can turn your website ugly, real quick.
Worst of all, the ads on your blog page can cause serious slowdown issues.
Just be sure to choose an ad service that has good reviews.
Down below is a list of some of the top ad networks. Click to visit their site.
26. Fix Grammar and Spelling Errors
It’s not said very often.
One of the best SEO practices you can implement is correct grammar and spelling.
Improper grammar is a big red flag for Google and all other search engines.
And with online tools like Grammarly, correcting grammar is a breeze.
Proper grammar practices can make your blog look even more professional to your readers.
And the search engines will love you for it as well.
27. Proof Read Before Publishing
You must proofread your blog post before publishing.
As the paragraph explains above, you’ll be able to fix grammar mistakes.
You’ll also be able to change out less suitable words for more impactful ones.
Maybe you’ll figure out that you need to add more images or a video perhaps.
It might also be wise to have others proofread your article.
The more eyes you have on your blog post before it’s published, the better.
28. Promote Your Blog Post
Once you are happy with your blog post, it’s time to publish.
Publishing your blog post makes it live to readers across the world.
But how do you get people to read your post in the first place?
Website traffic just doesn’t fall from the skies. Especially for a new blog.
You have to promote your blog posts manually.
This is particularly true before search engines index and ranks your articles.
So how do you get your posts out there for others to see?
Well, there are several ways. Both paid and free.
Free Promotion Methods
- Create Pins on Pinterest
- Create YouTube Videos
- Promote on Social Media
- Guest Post on Other Blogs
- Get Ranked on Google
Create Pins on Pinterest
Pinterest isn’t necessarily a social network like Facebook and Twitter.
It’s first and foremost, a visual search engine.
This means you won’t have to write additional articles or record video content to promote your blog posts.
Instead, pins or vertical images are shared with a link to your article.
First, set up a business account.
Then, create vertical images at 1,000 pixels wide by 1,500 pixels long.
This size looks best for mobile users.
The majority of Pinterest users are on mobile after all.
As time passes, more and more people will click, save, and eventually visit your blog post.
This way of promotion is free and simple to implement.
For more information on how to promote your blog post on Pinterest, click here to go to the Create and Go website and read their article on Pinterest Traffic For Bloggers.
Create YouTube Videos
Online video content is the future.
In fact, it’s been here for over 25-years. And it will just keep on growing.
That’s because video content is easier to digest than written content.
So how do you promote your blog on YouTube?
The first thing you could do is create content related to your blog post.
For example, let’s say you run a food blog.
And you want to promote a certain recipe on your website.
You could record a video on how to prepare a simple version of that recipe.
In the description of your video, you could place a link to your food blog article.
This article could go more in-depth with additional ingredients.
Perhaps a recipe version for people with food allergies.
The sky is the limit. Just be sure to give a good amount of value in your video.
And then give additional value in your blog post.
This is a great way to get free traffic to your blog and create new fans in the process.
Facebook and Twitter are among the largest social media sites in the world.
And sharing a new blog post when it’s published to these sites is always recommended.
After all, it’s free.
However, I wouldn’t spend too much time with these sites.
Especially when you could use that time to create more blog articles.
Or, promote on YouTube and Pinterest.
This is because Twitter and Facebook want to keep you on their websites.
Even more so than YouTube.
You see Twitter and Facebook especially want to sell you ads.
So content that you link out to for free is an issue for them.
For that reason, these social media sites will rarely promote your blog content for free.
That’s why I rarely spend much time promoting my content on Facebook or Twitter.
Can they bring you more free traffic? Absolutely.
I just feel they should be lower on your list of free ways to promote your blog posts.
Guest Post on Other Blogs
This is another free method you could try. But I wouldn’t spend too much time on it though.
Guest posting is the process of writing articles for other blogs in the same niche as yours.
Then, with the blog owners’ approval, you can link out through their blog article to yours.
Or, the blog owner will share your article with their readers.
This method works best when you create a unique infographic or piece of content for their blog.
You’re saving them time and money in return for a link out and a share.
Once again, I think your time would be better spent on creating content for your own website.
Still, this could be an option for you. But it will take time.
Get Ranked on Google
This is by far the most difficult and time-consuming free way to promote your content.
However, it can bring in some of the highest quality traffic to your site.
Let’s say a visitor reaches you through Google search.
They’re being matched up with you from a search query they actually typed into Google.
If Google feels like you answered their question accurately and completely.
Then you’ll be rewarded with more Google search traffic.
It will, however, require you to continuously create written and or video content to rank.
This process will be slow. But it’s definitely worth it.
Paid Promotion Methods
- YouTube Ads
- Google AdSense
- Pinterest Ads
- Facebook Ads
- Twitter Ads
There’s just no beating video Ads. And when it comes to video, YouTube is king.
So why not promote where everyone is at?
And YouTube ads are more affordable than most other ad networks.
At least for the time being.
Create your video ad.
Then, purchase the ad and wait for its approval.
Next, wait for traffic and sales to roll in.
Okay, it’s really not that simple, but those are the major steps to take.
Want to learn more about YouTube ads? Click here to visit Neil Patel’s blog about the topic.
Google AdSense is the king of search and display ads on the web.
However, you’ll need a good amount of traffic to your site to qualify.
Google search ads appear at the top of a search query page in Google (See Image Below)
You’ll have to bid on a keyword or keyword phrase. You’re charged per link clicked.
The amount you will be charged for each click depends on its competitiveness.
What’s the best way to become profitable with Google ads?
Collecting emails and building a relationship with your readers is the best way.
You’ll be able to promote each blog post to your email list as they are published.
If you’ve got more money than time, Google AdSense may be a great choice for you.
Pinterest ads could also be a great option for promoting your blog posts.
You could create Pinterest Pin images or even video ads on the platform.
When someone clicks on your pin ad, the reader is taken straight to your blog page.
Pinterest ads are still relatively cheap and can be quite profitable for your website.
Give them a try. Pinterest ads just might be what you’re looking for.
While quite competitive, Facebook ads can still be profitable.
Especially if you build a relationship with your visitors through an email list.
This is similar to using Google AdSense.
You can create an image or video ad on Facebook based on your chosen keyword.
Your ad will appear in the mobile or desktop feed depending on the device you use.
Building a relationship with your potential readers is key.
Just be sure to add value for your visitors to be profitable with Facebook ads.
Ads on Twitter come in 3 main types.
These include Promoted Accounts, Promoted Tweets, and Promoted Trends.
Ads are purchased through bidding and auctions.
Twitter ads are less competitive than Facebook and Google ads.
However, your particular blog topic might not be a good fit for Twitter advertisements.
You might want to test the waters with Twitter.
Especially if you have some extra cash and are interested in paid advertising.
How To Write A Blog Post – Conclusion
Well, that was a mouth full.
If you’ve stayed for the full article, I want to sincerely thank you for your time.
Creating your first blog post can be nerve-racking.
But as long as you’re putting your readers first, you’ll be ahead of the game.
Try to always add value and be honest with your visitors.
If you are making money through affiliate links, disclose them.
Not sure of a particular topic? Be honest and admit when you don’t know everything.
I know I sure don’t.
With that said, if you still need help starting your blog, you can click here to visit my blog post about just that topic.
Thank you again for your time. Good luck. Please take care, and have a great day.