Did you know some digital products on Amazon make thousands of dollars a month – without ever running out of stock or handling shipping?
If you’ve ever wondered what’s the most profitable digital product to sell on Amazon, you’re in the right place.
Selling digital products is one of the easiest ways to create passive income.
Once you upload your product, Amazon does the hard work – bringing in buyers 24/7 while you sit back and collect sales. No warehouses, no inventory, no shipping costs. Just pure profit.
But not all digital products are created equal.
Some sell like crazy, while others barely get clicks. That’s why in this guide, we’ll break down the best digital products to sell on Amazon, which ones have the highest profit margins, and how to start selling fast – even if you have zero experience.
If you’re ready to turn a simple digital file into a money-making machine, let’s dive in. 🚀
What are digital products?
Imagine making money from something you create once and sell forever.
That’s exactly what a digital product is.
Unlike physical products, digital products are intangible files – things like ebooks, printables, templates, stock photos, and even software.
They never run out of stock, have zero shipping costs, and can be sold an unlimited number of times. That’s why digital products are one of the most profitable ways to make money online – especially on Amazon, where millions of buyers are searching for them every day.
Still unsure what counts as a digital product? Here are a few popular examples:
✅ Ebooks – Self-publish and sell on Amazon Kindle
✅ Low-content books – Journals, planners, and coloring books
✅ Digital art & printables – Wall art, invitations, stickers
✅ Stock photos & design templates – Graphics, mockups, logos
✅ Spreadsheets & business tools – Budget planners, financial templates
Anyone can create and sell a digital product – even if you’re not a designer or coder.
You just need the right product idea and a platform to sell on. And that’s exactly what we’ll cover next. 🚀
Why sell digital products on Amazon?
Let’s be real! I think we can all agree that Amazon is a money-making machine.
With over 310 million active customers, it’s one of the biggest online marketplaces in the world. And while most people think of Amazon as a place to sell physical products, digital products are quietly making sellers passive income every single day.
So, why should you sell digital products on Amazon instead of other platforms? Here’s why:
✅ Huge customer base – Amazon already has millions of buyers looking for ebooks, printables, and digital tools. No need to build your own audience from scratch.
✅ No inventory, no shipping – Once you upload your digital product, Amazon handles the rest. No manufacturing costs, no storage fees, no shipping headaches.
✅ Passive income potential – Create a product once and sell it forever without extra effort. Many sellers make hundreds or even thousands per month from a single digital product.
✅ Multiple selling options – You can sell digital products through Amazon KDP (Kindle Direct Publishing), Merch by Amazon, or even as a third-party seller.
✅ Built-in trust factor – People already trust Amazon, which means they’re more likely to buy from you compared to an unknown website.
Selling digital products on Amazon is like setting up an online store inside the world’s busiest shopping mall.
The traffic is already there – you just need the right product to tap into it. And that’s exactly what we’ll cover next.
The most profitable digital products you can sell on Amazon
Not all digital products are created equal. Some barely make sales, while others bring in thousands of dollars a month – on autopilot.
So, what’s the most profitable digital product to sell on Amazon?
Here’s a breakdown of the top digital products that actually make money, plus their estimated monthly earnings potential based on real seller data:
1. Low-content and no-content books
Ever seen those journals, planners, or coloring books on Amazon?
They’re called low-content books, and they sell like crazy. Since they require minimal writing, you can create them fast using Amazon KDP (Kindle Direct Publishing).
💰 Profit potential: $500 – $5,000/month (scalable with multiple books)
➡️ Examples: Daily planners, gratitude journals, sketchbooks, habit trackers, kids’ activity books
💡 Pro tip: Niche down – fitness journals, wedding planners, and mood trackers sell better than generic notebooks.
2. Ebooks & self-published books
Amazon Kindle is one of the best platforms for selling ebooks.
If you have expertise in any niche – finance, fitness, cooking, self-help – you can write a simple ebook and sell it for passive income.
💰 Profit potential: $1,000 – $20,000/month (depends on niche and marketing)
➡️ Hot niches: Personal finance, productivity, self-improvement, diet & nutrition, side hustles
💡 Pro tip: Use Amazon KDP Select for exclusive promotions and higher royalties.
3. Digital art & printables
Selling printable wall art, planners, or invitations is a booming business.
People love instant downloads, and since they can print the designs at home, you don’t have to deal with shipping.
💰 Profit potential: $500 – $10,000/month (seasonal demand spikes)
➡️ Examples: Motivational quotes, wedding invitations, digital calendars, holiday decor
💡 Pro tip: Add a trending touch – boho wall art, minimalistic posters, and watercolor prints are in demand.
4. Online courses & educational content
People are willing to pay big money to learn new skills.
While Amazon isn’t a course platform like Udemy, you can package your expertise into a digital guide and sell it as a premium PDF or workbook.
💰 Profit potential: $2,000–$50,000/month (high-ticket digital product)
➡️ Hot niches: Business, investing, coding, fitness, language learning
💡 Pro tip: Offer bundles (e.g., an ebook + workbook + private coaching upsell).
5. Stock photos & graphics packs
Businesses, bloggers, and influencers constantly need high-quality stock photos, social media templates, and design assets.
If you’re a photographer or designer, you can turn your work into a passive income stream.
💰 Profit potential: $1,000–$15,000/month (if sold in bundles)
➡️ Examples: Canva templates, branding kits, Instagram post packs, stock photo collections
💡 Pro tip: Sell customizable templates – wedding planners, mood boards, and Instagram story packs sell well.
6. Spreadsheets & business templates
Not a writer? No problem.
Excel spreadsheets and Google Sheets templates are selling like hotcakes on Amazon.
People love done-for-you tools that make their life easier.
💰 Profit potential: $500–$8,000/month (especially for business-focused templates)
➡️ Examples: Budget planners, invoice templates, wedding planning sheets
💡 Pro tip: Create niche-specific templates like Airbnb revenue calculators or digital marketing budget sheets.
7. Software & mobile apps
If you’re a developer or have coding skills, you can build and sell simple software or mobile apps.
Even small, niche tools can bring in huge profits if they solve a problem.
💰 Profit potential: $3,000–$50,000/month (depends on software complexity)
➡️ Examples: Productivity apps, SEO tools, AI-powered chatbots
💡 Pro tip: Offer a lifetime license or subscription model for higher earnings.
8. AI-powered tools & chatbots
AI is taking over, and custom AI tools are in high demand.
If you can create an AI-powered chatbot, text generator, or automation tool, you can charge premium prices.
💰 Profit potential: $5,000–$100,000/month (if scaled properly)
➡️ Examples: AI writing assistants, chatbot templates, automation scripts
💡 Pro tip: Focus on solving a specific problem – like AI-powered resume builders or customer service bots.
9. Branding assets & logo designs
Entrepreneurs and small businesses need logos, branding kits, and marketing materials.
If you’re a designer, you can create ready-made logo packs and sell them as instant downloads.
💰 Profit potential: $500–$10,000/month (depending on quality and volume)
➡️ Examples: Logo templates, branding kits, social media banners
💡 Pro tip: Offer editable PSD and Canva templates for higher value.
10. Private label digital products
Don’t want to create a product from scratch?
You can buy digital products with resale rights, rebrand them, and sell them as your own.
💰 Profit potential: $1,000–$15,000/month (if marketed well)
➡️ Examples: White-label ebooks, software, courses, printables
💡 Pro tip: Customize and repackage existing products to stand out.
Which digital product is best for you?
The right product depends on your skills, interests, and time investment. If you’re a beginner, start with low-content books, printables, or templates.
If you have specialized knowledge, ebooks or online courses offer higher earnings potential.
💡 Pro tip: Many sellers combine multiple digital products to diversify income streams and maximize profits.
Which digital product has the highest profit margin?
Not all digital products are equally profitable. Some have low upfront effort but smaller payouts, while others take more time to create but bring in high-ticket sales.
So, which one has the best profit margin?
Let’s break it down:
| Digital Product | Profit Margin | Price Range | Potential Earnings (Per Month) | Pros | Cons | Best For |
|---|---|---|---|---|---|---|
| Low-content & no-content books | 60–70% | $5–$15 | $500–$5,000 | Easy to create, passive income, low competition in niche markets | Lower price point, requires keyword optimization | Beginners, passive income seekers |
| Ebooks & self-published books | 70–90% | $2.99–$19.99 | $1,000–$20,000 | High scalability, low production cost, long-term sales | Competitive, requires marketing | Writers, industry experts, bloggers |
| Digital art & printables | 80–95% | $3–$25 | $500–$10,000 | High demand, low cost to create, trendy niche | High competition, needs SEO & design skills | Creatives, designers, Etsy/Amazon sellers |
| Spreadsheets & business templates | 90–100% | $5–$50 | $500–$8,000 | Very high margins, easy to scale, recurring sales | Limited audience (mostly entrepreneurs) | Business owners, finance professionals |
| Software & AI tools | 60–95% | $50–$500 | $5,000–$100,000+ | High-ticket pricing, recurring revenue potential | Requires technical skills, customer support | Developers, SaaS founders, automation experts |
Key Takeaways
- Easiest to start – Low-content books & printables
- Best long-term profits – Ebooks & templates
- Highest earnings potential – Software & AI tools
How to sell digital products on Amazon successfully
Selling digital products on Amazon isn’t just about uploading a file and hoping for sales.
To make consistent, passive income, you need a smart strategy that helps your product stand out.
Here’s a step-by-step guide to launching and scaling your digital product business on Amazon:
1. Choose the right niche
Not all digital products sell well – some markets are too competitive, while others lack demand. The key is to find a profitable niche where buyers are actively searching for products.
How to find a niche:
✅ Browse Amazon Best Sellers in digital products
✅ Use Google Trends and keyword tools to spot rising trends
✅ Check competitor reviews to find gaps in the market
✅ Look for evergreen niches (planners, business tools, finance, education)
2. Optimize your product for Amazon SEO
Amazon is a search engine, and if your product doesn’t show up in search results, you won’t get sales. To rank higher, focus on keyword optimization.
How to optimize for Amazon SEO:
✅ Use high-traffic keywords in your title (e.g., “Budget Planner 2024 – Printable Finance Tracker”)
✅ Write a compelling description that highlights benefits
✅ Use bullet points to make key selling points stand out
✅ Upload high-quality images (even for digital products)
3. Price your digital product strategically
Your price can make or break your sales.
Price too high, and people won’t buy. Price too low, and you might not make enough profit.
Pricing strategies that work:
✅ Low-cost impulse buys ($5–$15): Best for printables, planners, templates
✅ Mid-range pricing ($15–$50): Works well for ebooks & digital toolkits
✅ High-ticket pricing ($50+): Best for software, courses, AI tools
💡Pro tip: Test different price points using Amazon’s pricing tools and competitor research.
4. Use Amazon KDP, Merch by Amazon, or third-party platforms
Amazon offers multiple ways to sell digital products:
- Amazon KDP (Kindle Direct Publishing) – Best for ebooks & low-content books
- Merch by Amazon – Great for digital designs (T-shirts, mugs, phone cases)
- Amazon Seller Central – Works for printables, templates, software
If Amazon doesn’t allow your digital product type, consider using a third-party platform like Gumroad, Etsy, or Shopify and driving traffic from Amazon.
5. Promote your digital product for maximum sales
Even the best digital product won’t sell without marketing. Here’s how to get more buyers:
- Leverage Amazon Ads – Invest in sponsored listings to rank higher
- Build an email list – Offer a freebie (lead magnet) to grow an audience
- Use social media – Share on Instagram, Pinterest, YouTube, and TikTok
- Use affiliate marketing – Get bloggers & influencers to promote your product
💡 Pro tip: Bundle your products to increase sales (e.g., sell an ebook + printable planner together).
6. Scale up and automate your income
Once you start making sales, the goal is to scale your income without extra work.
- Create more products – More products = more opportunities for sales
- Bundle related products – Increase value & attract higher-paying customers
- Use automation tools – Set up email funnels & social media scheduling
- Expand to other marketplaces – Sell on Etsy, Gumroad, and Shopify
Common mistakes to avoid when selling digital products on Amazon
1. Jumping into an oversaturated or ghost-town niche
Picking the wrong niche is like opening a taco stand in a town full of taco trucks – or worse, in the middle of nowhere.
Either way, you’re not making sales.
What to do instead:
✅ Spy on Amazon Best Sellers – what’s selling like crazy?
✅ Google Trends is your friend – is demand rising or dying?
✅ Find the gaps – what’s missing that buyers actually want?
If everyone is selling generic planners, maybe you create a “Side Hustle Tracker” or a “Mompreneur Productivity Planner.”
The goal? Stand out!
2. Ignoring Amazon SEO (aka being invisible)
Think of Amazon as Google for shopping.
If your product isn’t optimized with the right keywords, it’s like throwing a party and forgetting to send invitations – no one’s showing up.
What to do instead:
✅ Use keywords buyers actually search for (Amazon’s auto-suggest is gold)
✅ Put your best keywords in the title (not hidden in the description)
✅ Make your bullet points clear and benefit-driven (because buyers skim)
Example: Instead of “Minimalist Printable Planner”, try “2024 Minimalist Daily Planner – Printable & Aesthetic PDF for Productivity”. See the difference?
3. Uploading low-quality images (your product deserves better)
Even though digital products aren’t physical, buyers still need to SEE what they’re getting.
If your listing looks sketchy, they’ll click away faster than you can say “passive income.”
What to do instead:
✅ Show off your product with high-quality mockups
✅ Use lifestyle images (if possible, make it feel real)
✅ Make your listing look premium, even if it’s a $10 product
Amazon shoppers trust visuals. Make sure yours scream credibility and not “I made this in five minutes.”
4. Pricing it all wrong (too high = no sales, too low = no profit)
Price too high?
People won’t bite.
Price too low?
Buyers assume it’s low quality.
It’s a delicate balance.
What to do instead:
✅ Check what competitors are charging – don’t price yourself out of the game
✅ Test different price points and adjust based on sales
✅ Offer bundles (Buyers love feeling like they’re getting extra value)
Example: Instead of selling a single budget planner for $9.99, why not sell a bundle with a debt tracker and expense sheet for $14.99? More value = more sales.
5. Ignoring customer reviews (bad idea)
Amazon buyers live for reviews.
If you’re not paying attention to feedback, you’re missing out on a goldmine of insights – or worse, letting bad reviews kill your product’s chances.
What to do instead:
✅ Encourage happy buyers to leave reviews (social proof = more sales)
✅ Fix common complaints (if people hate your font, change it!)
✅ Use feedback to improve future products
If someone leaves a bad review saying the download was confusing, update your product and make it foolproof.
Reviews can actually help you create a better, best-selling product.
6. Expecting Amazon to do all the work (big mistake!)
Yes, Amazon has millions of buyers, but that doesn’t mean they’ll magically find your product.
If you’re not promoting, you’re missing out on so many potential sales.
What to do instead:
✅ Share your product on Pinterest, Instagram, and TikTok (people love digital products)
✅ Build an email list (offer a freebie to get people on board)
✅ Consider running Amazon Ads (even a small budget can get you on page one)
The top sellers don’t just sit back and wait – they market their products and keep the sales rolling in.
Other platforms to sell digital products
Amazon is a great place to sell digital products, but smart sellers don’t put all their eggs in one basket.
By expanding to other platforms, you can reach new audiences, boost sales, and make more money without relying on just one marketplace.
Here’s where else you should be selling:
1. Etsy
Etsy is the go-to marketplace for printables, planners, and digital artwork. People are already searching for downloadable products, which makes it easier to get sales.
✅ What sells best: Wall art, wedding invitations, business templates, planners
✅ Pros: Huge audience, built-in SEO, easy to list products
✅ Cons: Transaction fees, high competition, SEO takes time
💡 Pro tip: Bundle your products (e.g., a wedding planner + budget tracker) to increase your average sale price.
2. Gumroad
If you want full control over your pricing and branding, Gumroad is perfect.
You can sell ebooks, software, stock photos, design assets, memberships, and more – without Amazon’s or Etsy’s restrictions.
✅ What sells best: Ebooks, spreadsheets, stock photos, online courses
✅ Pros: No marketplace fees, sell directly to your audience, subscription options
✅ Cons: You need to drive your own traffic
💡 Pro tip: Use Twitter/X and email marketing to push sales – many creators make six figures selling on Gumroad this way.
3. Shopify
Want to own your brand and customer base?
Shopify lets you create your own online store and sell digital products directly. No competition, no platform rules – just you and your audience.
✅ What sells best: Ebooks, digital downloads, software, memberships
✅ Pros: Full control, no listing fees, build a loyal customer base
✅ Cons: Monthly fees, you must market your store yourself
💡 Pro tip: Add a blog to your Shopify store and use SEO to get free traffic from Google.
4. Creative Market
Creative Market is a goldmine for selling design templates, fonts, graphics, stock photos, and more.
It’s built for creatives, so if you’re a designer, this is where you want to be.
✅ What sells best: Logos, social media templates, stock photos, presentation templates
✅ Pros: High-quality buyers, less price competition, easy-to-use platform
✅ Cons: 30% commission, approval process for new sellers
💡 Pro tip: Create design bundles to charge higher prices and attract bulk buyers.
5. Sell directly on your own website – Best for maximizing profits
If you want 100% control over pricing, branding, and customer relationships, selling digital products on your own website is a smart move.
No listing fees, no commissions – just direct profit.
✅ What sells best: Ebooks, courses, memberships, templates, private label rights (PLR) products
✅ Pros: No fees, build your own brand, own your customer list
✅ Cons: Requires marketing & SEO to drive traffic
💡 Pro tip: Set up an email list and offer a free digital download to attract potential buyers.
Which platform is best for you?
Here’s a quick summary to help you decide:
| Platform | Best for selling | Pros | Cons |
|---|---|---|---|
| Amazon KDP | Ebooks & low-content books | Huge audience, passive income | High competition, strict rules |
| Etsy | Printables, planners, templates | Built-in traffic, easy to use | Transaction fees, SEO takes time |
| Gumroad | Ebooks, spreadsheets, software | No marketplace fees, subscription options | You must drive your own traffic |
| Shopify | All digital products | Full control, no listing fees | Requires marketing, monthly costs |
| Creative Market | Fonts, templates, graphics | High-quality buyers, premium pricing | 30% commission, approval process |
| Your own website | Any digital product | No fees, build your brand, own your audience | Needs SEO, marketing, and tech setup |
FAQ
Yes! Many sellers make $500–$10,000+ per month selling ebooks, printables, and templates. Success comes down to choosing the right niche and optimizing your listing.
Ebooks, spreadsheets, and online courses have high margins, while low-content books and printables sell in high volume. Software and AI tools can bring in the most money but require technical skills.
No, but as you grow, you may need to register as a business for tax purposes. Check local regulations.
Yes! You can list your product on Etsy, Gumroad, Shopify, and your own website to increase sales.
$5–$15: Printables, planners, templates
$15–$50: Ebooks, premium templates
$50+: Online courses, software, AI tools
No, Amazon mainly supports ebooks (KDP), low-content books, and Merch designs. You may need a third-party platform for selling templates, courses, and software.
Use Amazon SEO, social media (Pinterest, TikTok, Instagram), email marketing, and bundles to drive more traffic and sales.
Some sellers get sales within days, while others take weeks or months depending on niche, SEO, and marketing efforts.
Check your niche – is there demand?
Improve your listing – better keywords, images, and descriptions.
Promote your product – use social media and Amazon Ads.
Yes – it’s passive, scalable, and has no inventory costs. If you pick the right product and optimize well, it can be a steady income stream.
Final thoughts
Selling digital products on Amazon is one of the best ways to generate passive income without the hassle of inventory, shipping, or manufacturing costs (which is a big big hassle indeed, trust me! been there done that with Amazon FBA).
With the right product, solid keyword optimization, and a bit of marketing, you can turn a simple digital file into a consistent revenue stream.
While competition exists, the demand for digital products continues to grow.
Whether it’s ebooks, printables, templates, or even software, there’s an opportunity for anyone to get started.
The key is to find a niche that aligns with market demand, create a high-quality product, and optimize your listing for maximum visibility.
Amazon is a great place to start, but expanding to other platforms like Etsy, Gumroad, or Shopify can increase your reach and revenue.
Digital products can be sold indefinitely, offering long-term earning potential with minimal ongoing effort.
If you’re ready to take advantage of this low-risk, high-reward business model, now is the time to start. The sooner you launch, the sooner you can start making sales. 🚀
